Catering to the diversified needs of the paint market and enhancing the "stickiness" of consumers

At present, the competition in the paint market is very fierce. The paint enterprises are facing not only changes in the market environment, but also changes in consumer demand. Today's consumers are more inclined to emotional communication when shopping, which requires enterprises to show sincerity, meet the diversified needs of the market, and strengthen the "stickiness" of consumers to win consumers' hearts.

At present, the competition in the paint market is very fierce. The paint enterprises are facing not only changes in the market environment, but also changes in consumer demand. Today's consumers are more inclined to emotional communication when shopping, which requires enterprises to show sincerity, meet the diversified needs of the market, and strengthen the "stickiness" of consumers to win consumers' hearts.

Meet the diversified needs of consumers and win hearts

Although the development speed of the coating industry has slowed down in recent years compared with the past, it still cannot stop many investors from pursuing the last big "cake" of the home building materials industry. As far as the current situation of the paint market is concerned, the number of paint brands is increasing, and the whole industry has entered the fierce market competition.

In the eyes of insiders, this is an era of products and services. Only products and services that truly meet consumers' diversified needs can win consumers' favor. Looking at the current paint market, health and environmental protection products have gradually become the mainstream in the market. For paint enterprises, it is inevitable to comply with the trend of health and environmental protection. Although the price of environmental protection coatings is higher than other coatings, they are more popular with consumers because of their strong health and environmental protection performance. Therefore, under this trend, paint enterprises can only win consumers' welcome and firmly "stick" to consumers by integrating the concept of environmental protection and health into their products. For example, Yilijia water-based liquid diatom coating, the first water-based liquid diatom functional coating, was launched. This diatom coating promotes the product to a new level of ecological health: the indoor air temperature is kept in a comfortable and balanced range through respiration and humidity regulation; By absorbing and decomposing formaldehyde and harmful substances in the air, it makes the room safer; Through anion induction technology, more people can enjoy forest like breathing at home.

Pay attention to environmental protection and health, improve product quality

This product has six major functions, namely, breath humidity regulation, decomposition of formaldehyde and toxic substances, release of negative ions, bacteriostasis and mildew prevention, algae and dew prevention, and far infrared. It has five advantages: natural environmental protection, multiple performance, long-term efficacy, low cost and simple construction. Such coatings are the product of the development of the times and the increasing demand of consumers. Once this product was launched, it was recognized by the market and favored by consumers!

In addition to health and environmental protection, product quality is also the focus of consumers' attention. Paint enterprises should keep in mind the principle of holding the initiative of product quality firmly in their hands when developing and producing products. On the one hand, we should make great efforts to select material suppliers and strictly screen out high-quality cooperative enterprises; On the other hand, we should strengthen the internal management of the enterprise, develop a standardized quality supervision system, strengthen the supervision of every link of the product, and ensure to provide consumers with real high-quality products. At the same time, the after-sales service is not relaxed.

Therefore, at present, paint enterprises should constantly improve their own brand services and ensure quality issues, so that the concept of health and environmental protection can penetrate into products to meet consumer needs, in order to achieve long-term development and win a better future.

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